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Customer Validation Course

This course delves into the foundational principles of starting a business by emphasizing the importance of validating business ideas with real potential customers. Participants will explore various prototyping methods that bring their business concepts to life, from wireframes to physical models. The session also guides participants through crafting compelling offers, testing offers with potential customers, and rapidly collecting feedback.

Mockups of mobile software

By the end of the session, participants should be able to appreciate the importance of validating ideas with real customers before implementation and learn several practical techniques to help them begin.

Course Details

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What You Will Learn

  • Understand the importance of validating customer needs before creating a product

  • Techniques for developing rapid prototypes

  • How to achieve product-market fit

  • Creating an offer to test if customers would pay for a new product or service

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Course Agenda

  • Validation Overview

  • Creating a Prototype

  • Making an Offer

  • Testing Your Offer

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